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"ten years grinding sword, the organic integration of hundred years brand" brand and the interpretation of life, showing the growth of the brand long road instead of a short duration of time. World marketing guru Kotler said: "if your company is just doing a product, this product you can't see any unique place, do not see any special value commitment, advise you not to do such a product, because this type of product will soon be submerged in the ocean of the brand, do not think that you provide the lowest price will have the advantage, perhaps your competitors will offer lower prices than you, even if they finally went bankrupt, but there are always people who do". I have had this experience: a study with a customer market, when we entered the original plan of a well-known shopping malls will be opened, see the mall opened two months notice of delay, the reason is that the mall to spend 2 million to invite the brand "Louis Vuitton" is not like the mall front the decoration style and the requirements of the mall re rectification; also because Louis Vuitton this requirement, not only to the mall to spend millions of dollars of funds for the standard re decoration, and the original opening was delayed for two months. Just imagine, for two months, for a well-known shopping malls, what will be a concept, which is tens of millions of real money! This is the strength of the brand, but also the value of the brand; and looking at China's national strength gradually strong, we have such a national brand? Does our brand have so much energy?
had professionals made specific investigation, the results showed that the domestic market: sales in the market in the production of men's leather shoes, Wenzhou accounted for half, but it is interesting that all products are priced to Wenzhou do not touch. From this we can see that the penetration of Wenzhou shoes industry has demonstrated the regional style of Wenzhou shoe industry, and also exposed the problems existing in Wenzhou shoes industry. Especially Wenzhou shoes, after years of exploration and precipitation, although gradually out of a number of enterprises dare to challenge stereotypes, but the reality is the "millet plus rifles" era has become history, brand confusion of how to solve?
first, the cause of brand dilemma
take women's shoes, even today, even though Wenzhou women's shoes have shown a strong regional advantage, some women's shoes enterprises have even had the basic strength to sprint to the brand. But in the face of the market, to everyone's low impression everywhere, even in the vast majority of dealers seems to be the case, but at the same time, dealers require most or low prices. In fact, most of the Wenzhou products are not low, and even some brands of products compared with some well-known women's shoes brand products are not inferior, but the market has given a far cry from the evaluation.
what is the cause of the passive situation in Wenzhou products? The answer is obvious, there are 3 reasons: 1, historical reasons; 2, enterprise positioning (on the one hand, in order to meet the dealer's low price requirements; another)
The Jordan brand is still expanding Premium series Essentials camp, the enduring Air Jordan has become one of the 1. The selection of high-grade leather shoes of body, supplemented by elegant pearl white throughout the body of the shoe, and the tongue with NIKE AIR logo embellishment retro flavor, equipped with rubber field finally ending.
item: 555088-114
release date: June 20th
air-jordan-1-premium-essentials-sail-release-date-555088-114-4.jpg (131.34 KB, download number: 3)
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Air Jordan 1 Premium Essentials Sail
officially released
2017-6-8 09:24 upload
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Air Jordan 1 Premium Essentials Sail
officially released
2017-6-8 09:24 upload
air-jordan-1-premium-essentials-sail-release-date-555088-114-5.jpg (107.28 KB, download number: 3)
download
Air Jordan 1 Premium Essentials Sail
officially released
2017-6-8 09:24 upload
air-jordan-1-premium-essentials-sail-release-date-555088-114.jpg (118.09 KB, download number: 3)
download
Air Jordan 1 Premium Essentials Sail
officially released
2017-6-8 09:24 upload
air-jordan-1-premium-essentials-sail-release-date-555088-114-0
